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Case Study
Requirement:
Wincor Nixdorf are specialists in point of sale electronics, their products help improve a consumers shopping experience by providing immediate product scanning and efficient checking out systems.
Wincor Nixdorf engaged Creative Jar to produce a series of illustrations to be used within their sales and marketing presentations. These illustrations would show two very different shopping scenarios, one of a satisfied consumer shopping in a store using the Wincor Nixdorf products the other of a frustrated customer shopping in a store without the Wincor Nixdorf products.
Creative:
As with all illustrative work the initial starting point was storyboarding the narrative and ensuring that all of the key messages the client wanted to convey were delivered. The storyboarding for this particular project started on paper and once the client was happy with the proposition was moved into Photoshop. An illustrative style was then developed to flesh out the storyboards and a set of characters created.
Project Detail



