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Games

Games can be a fantastic way to interact with your audience. You are able to subtly convey a message to your customer without blasting them with an obvious and blundering sales pitch.

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Online games

Placing a game on your website can be an 'adding value' exercise. Through adding a dimension to your site which isn't directly associated with selling a product or service, you are demonstrating your commitment to your audience's enjoyment of your brand, as well as keeping the competitive edge through advanced technology.

A game can contain the traditional gaming components, such as a 'leader board' and mail-a-mate, or even strategic product placements. Naturally, all are invaluable tools with regards to collecting data for future marketing activities.

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Viral games

As part of an integrated marketing campaign, many companies are choosing to adopt viral games as part of the marketing mix. Creative Jar has extensive experience in developing viral campaigns and can help steer the direction and success of any campaign.

Viral games rely on a high pass along rate from person to person. The overall growth of a campaign such as this can snowball very quickly, sometimes within hours, giving the client almost immediate indication of its success.

With both of the above options, Creative Jar will ensure the message fits with the brand values and personality and doesn't undermine perceptions held by the audience. The game's theme will be agreed depending on specification objectives of the campaign and in respect of your business objectives.

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