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October 2009
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SEO & PPC
Internet marketing has become one of the fastest growing forms of customer-facing relations. In order to keep up with your competitors and remain a serious player in the industry, your online presence must be managed and monitored.
At Creative Jar, we are able to offer Search Engine Optimisation services and Pay Per Click accounts for clients of all sizes.
Search Engine Optimisation
Search engine positioning is only achieved through ongoing work and investment. Ensuring your website hits the top of natural results pages is critical for increased online traffic and, ultimately, increased sales.
Through predicting the search terms a client’s customers will use, Creative Jar is able to adapt the titles, meta tags and keywords accordingly. However, appearing at the top of the list each time is not guaranteed and can change from week to week.
In short, SEO encompasses:
- Regular content updates
- Link building through quality sites, press releases and directories
- Optimised content, Meta details and titles
- A robust compliant site build (CSS, XHTML, Accessibility, use of H1 tags)
Creative Jar has a wealth of experience in optimising websites for search engines. Our expertise has positioned many client sites with first page positions in Google and other global engines.
Creating a SEO Account with Creative Jar ensures that your placement will be constantly monitored and changes made if necessary.
Pay Per Click
‘Natural’ results pages are exactly that and a top position can never be guaranteed. However, in order to maximise your potential for higher rankings through increased ‘click throughs’, PPC accounts can be very valuable.
Pay Per Click adverts appear either above or the side of the natural listings, under ‘Sponsored Links’ or something similar.
Most search engines will let you buy a position in the search listings. The highest bidder for a particular keyword or phrase appears first, with the second highest appearing second, and so on. You can often specify how much you are willing to pay per click.
Pay Per Click does not have to be a permanent investment and can simply be used to increase your natural position over time.
Case Study Feature
Great Little Garden
Year-on-year targets smashed for this multi-million turnover ecommerce operation.
Great Little Garden case study
We're Hiring!
Senior Digital Designer
We're on the lookout for a highly creative individual to join our existing team of talented designers...
Web Developer
As an enthusiastic, self-motivated and proactive team player, you will be able to carry out a huge variety of office duties ...
** Strictly No Agencies
