Farmhouse Breakfast Week's yearly campaign, ‘Shake Up Your Wake Up’, raises awareness of the benefits of eating a healthy breakfast.

Since 2000, they have showcased the variety of breakfast foods on offer through assorted campaigns. Breakfast is a great way to give the body the refuelling it needs. People who eat breakfast are likely to be healthier and ready for the day.

Skipping breakfast can make you feel tired, restless, or irritable, which can lead to a drop in energy by midmorning.

The existing website was dated and required an injection of creativity and good user experience to better engage users. After full development of wireframes and high impact design, our technical team implemented a bespoke .NET content management system, enabling site management.

The campaign website was launched before Christmas to lead up to the Breakfast week and acted as an interactive hub for all visitors. The site offered information on how to get involved in Farmhouse Breakfast Week, alongside recipes, images, facts and tips.

National events were delivered through the website engaging the audience in active participation.

Traffic was driven to the site using digital media channels such as Twitter, Facebook, Flickr and YouTube.