Natracare is an award winning, ethical company committed to offering organic and natural solutions for personal healthcare that leave a soft footprint on the earth out of respect for our future generations.

The company sells feminine hygiene and baby care products, which use only organic and natural materials that meet the highest environmental and biodegradable standards, internationally through a range of stockists.

Natracare’s reputation for quality products was going from strength to strength but its website was not representative of the global brand it was becoming. Working with Creative Jar, Natracare wanted a site that reflected the organisation.

Working closely with internal stakeholders, Creative Jar held a number of workshops to fully understand the business and what they wanted to achieve with a new website build.

The website needed to be brand oriented and the theme reflecting the look and feel which was established throughout Natracare’s product range, point of sale graphics and other marketing materials.

Natracare is an ethically driven company and wanted to not only show it was socially responsible, but educate others on issues surrounding personal care products and their production. The website therefore provides a rich learning experience, whilst offering Natracare the ability to promote their ethically-sound products.

Developing a bespoke content management system, Creative Jar gave Natracare’s content editors full control so they could upload and update video’s, news, products and activities within the website. The technology platform has been developed to allow for publishing in a variety of European languages.